CASE STUDY
Fora - Allied Health Teams
12 Months Graduate Program Design
Duration: 1 Month (Oct 2022)
Collaboration: Team of 11
My role: UX/UI Designer
Tools: Figma, Canva, Photoshop
Company Overview
Fora is an online marketplace that allows people living with a disability to find and work with allied health workers (Allied Health Assistants [AHAs] as well as Speech Pathologists and OTs [AHPs]). Fora are also a mobile allied health service with Speech Pathologists and OTs who travel to clients of all ages in the community (homes, schools, educational facilities, etc).
-Understand the factors involved in creating a 10/10 experience for new graduate AHPs during their first year as a clinician.
-Design a 12-month program that addresses these needs.
-Design a web page that showcases this program and collects sign-ups.
Define the purpose
This is a project that needs to be completed quickly. But it also required an in-depth understanding and analysis of the lives of AHA and AHP. Therefore, it became our most significant challenge to understand the lifestyles and actual needs of the target group as soon as possible.
Challenge
Research( Survey, Interview, Competitor Analysis) - Define Pain Points - Create Persona - Customer Journey Map - Ideation Workshop(brainstorm, How Might We, Minimum Viable Product) - Identified Features(Concept Testing) - 12 month Structure - Usability Testing - Initial Sketches - Low-Fi Wireframe&Unmoderated Testing - Mid-Fi Prototype&Testing - Hi-Fi Prototype&Testing - Accessibility - Latest Iteration - Retro&Next Step
Design Progress
01.
Discover
Key information from the surveys that supported the creation of a desktop page for the program.
Survey Insights
What do AHAs/AHPs think in a graduate program, what do they think is the most valuable form of support, and what would be a 10/10 graduate experience?
Interview Insights
AHAs’ insights
AHPs’ insights
The design team delved into many features frequently appearing in searches and interviews. The lower these features appeared in the pyramid, the more basic the feature was. Conversely, the higher up they are, the more opportunity there is there to focus on that as potential competitiveness.
Competitor Analysis
02.
Define
Pain Point
These were the key areas that AHAs and AHPs felt they needed to have addressed.
Problem Statement
Create Persona
Customer Journey Map
03.
Develop
6 x Immy’s Participated
How might we build into the grad program a supportive experience for graduates?
How might we help make sure a graduate feels confident and prepared for their first solo client session?
Brainstorm & HMW
Soft skills training: which could include calendar management, preparing for difficult clients, setting boundaries for healthy work/life
Supervision from senior clinicians: which could include help with preparation for sessions, case reviews after a session, regular feedback
Structured guided manual: which could include checklists for preparing to see a client and debriefing after seeing a client
Discipline-Specific and Multi-Disciplinary Training: these include discipline-specific topics and opportunities to share knowledge between disciplines.
Minimum Viable Product
7 x Immy’s Participated
Ranked how important each feature was in a graduate program on a scale of 1 - 10. 1 being 'not essential' and 10 being 'absolutely essential. '
Concept Testing - Features
04.
Deliver - 12 Month Structure
Recurring & Key Features
05.
Deliver - Webpage
Design Iterations
The Webpage and 'Roadmap' section's progression from lo-fi to hi-fi
Last Iteration
06.
Next steps
Card Sorting: Running a card-sorting session to define better the information architecture and hierarchy would be fantastic.
A/B Testing: More preference testing to determine what works best for presenting this program to Immy.
More testing and iterations to improve the navigation, colour scheme, and visual elements to make it more appealing and easy to understand for Immy.
Short Term
Develop a Mobile version of the UI: From the research, 60% of survey respondents also prefer to use a mobile device to research grad programs and jobs.
Scale Up of graduate program: There is potential to scale the grad program as Fora grows. Graduates are partnered with a co-worker 1 - 2 years into their career. However, Fora don't have the team to support this. For future graduate cohorts, this would be a great feature to work towards.
A shared knowledge database: was also mentioned in the ideation workshop. Building the feature (e.g. internal forum) to encourage everyone in the company to ask questions, share their experiences, knowledge etc. It can gradually become a shared knowledge database, such as on an intranet. Whenever new grads / AHAs have issues, they can easily search the intranet to find the answers.
Long Term